After looking at the user flow for Mobile 3.0 (above) and understanding how a member discovers savings through the app, I began to break down the content. First chunking out the types of content from categories to curated lists (think music playlist
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I worked with the product designer to mock up a seasonal version that we could get feedback on from stakeholders and select brand ambassadors. The tab started with a large promotional hero and then moved into a series of curated and/or promoted w
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We even explored enhancing search functionality and how categories were presented for later phases. It was all about seeing how a member could continue discovering new savings with every tap.
Even though the project was put on hold, the initial response was really positive. Hopefully, our curated feed will be live and shoppable one day soon.
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