about
copywriting
content strategy
content
freelance

Kylie Shyann Wasserman

about
copywriting
content strategy
content
freelance

OBJECTIVE: Become a woman’s co-conspirator to seek out new and unexpected flavor experiences.

IDEA: Pinnacle Vodka is out to redefine what a pin-up girl means in today’s world.

The mood boards above embodied the edgy and confident tone of the campaign, while the in-store and on-premise examples below show the versatility of the program. No matter where the placement, the goal was to stir up some trouble and have some fu

The last part of the campaign was a contest that put female bartenders and mixologist in the spotlight. Fans could nominate their local favorites and vote for any of the women in the content. Plus, each bartender had to create a signature drink w

prev / next

1 2 3 4 5 6

· · · · · ·

The mood boards above embodied the edgy and confident tone of the campaign, while the in-store and on-premise examples below show the versatility of the program. No matter where the placement, the goal was to stir up some trouble and have some fu

The last part of the campaign was a contest that put female bartenders and mixologist in the spotlight. Fans could nominate their local favorites and vote for any of the women in the content. Plus, each bartender had to create a signature drink w